In 2022, Dutch Mill brand earned 152 million consumer reach points under the FMCG sector in Thailand. This was followed by Lactasoy and DNA, respectively. In that same year, around 66.4 percent of Thai households bought Dutch Mill products.
Leading dairy product brands in Thailand in 2022, by consumer reach points
(in millions)
According to the source, consumer reach points of each brand was calculated by multiplying three numbers:
- Penetration
- Population
- Consumer choice
The measurement was then weighted by actual population to calculate the brand's reach. As well as a clear picture of the size of its global footprint, this reveals where the brand has opportunities to grow its penetration and its frequency.
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Kantar Worldpanel. (July 5, 2023). Leading dairy product brands in Thailand in 2022, by consumer reach points (in millions) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1401906/thailand-preferred-dairy-brands-by-consumer-reach-points/
Kantar Worldpanel. "Leading dairy product brands in Thailand in 2022, by consumer reach points (in millions)." Chart. July 5, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1401906/thailand-preferred-dairy-brands-by-consumer-reach-points/
Kantar Worldpanel. (2023). Leading dairy product brands in Thailand in 2022, by consumer reach points (in millions). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1401906/thailand-preferred-dairy-brands-by-consumer-reach-points/
Kantar Worldpanel. "Leading Dairy Product Brands in Thailand in 2022, by Consumer Reach Points (in Millions)." Statista, Statista Inc., 5 Jul 2023, https://www.statista.com/statistics/1401906/thailand-preferred-dairy-brands-by-consumer-reach-points/
Kantar Worldpanel, Leading dairy product brands in Thailand in 2022, by consumer reach points (in millions) Statista, https://www.statista.com/statistics/1401906/thailand-preferred-dairy-brands-by-consumer-reach-points/ (last visited August 24, 2024)
Leading dairy product brands in Thailand in 2022, by consumer reach points (in millions) [Graph], Kantar Worldpanel, July 5, 2023. [Online]. Available: https://www.statista.com/statistics/1401906/thailand-preferred-dairy-brands-by-consumer-reach-points/