In 2022, approximately 80.2 percent of Thai households bought Mama products. Rosdee brand came in second, with around 65 percent of households purchasing this brand in Thailand. In that same year, Mama earned 168 million consumer reach points among other food brands in the country.
Share of household purchasing food products in Thailand in 2022, by brand
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Kantar Worldpanel. (July 5, 2023). Share of household purchasing food products in Thailand in 2022, by brand [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1401899/thailand-penetration-rate-of-household-buying-food-products-by-brand/
Kantar Worldpanel. "Share of household purchasing food products in Thailand in 2022, by brand." Chart. July 5, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1401899/thailand-penetration-rate-of-household-buying-food-products-by-brand/
Kantar Worldpanel. (2023). Share of household purchasing food products in Thailand in 2022, by brand. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1401899/thailand-penetration-rate-of-household-buying-food-products-by-brand/
Kantar Worldpanel. "Share of Household Purchasing Food Products in Thailand in 2022, by Brand." Statista, Statista Inc., 5 Jul 2023, https://www.statista.com/statistics/1401899/thailand-penetration-rate-of-household-buying-food-products-by-brand/
Kantar Worldpanel, Share of household purchasing food products in Thailand in 2022, by brand Statista, https://www.statista.com/statistics/1401899/thailand-penetration-rate-of-household-buying-food-products-by-brand/ (last visited December 22, 2024)
Share of household purchasing food products in Thailand in 2022, by brand [Graph], Kantar Worldpanel, July 5, 2023. [Online]. Available: https://www.statista.com/statistics/1401899/thailand-penetration-rate-of-household-buying-food-products-by-brand/
