In 2022, Mama brand earned 168 million consumer reach points under the FMCG sector in Thailand. This was followed by Lay's and Rosdee, respectively. In that same year, around 80.2 percent of Thai households bought Mama products.
Leading food product brands in Thailand in 2022, by consumer reach points
(in millions)
According to the source, consumer reach points of each brand was calculated by multiplying three numbers:
- Penetration
- Population
- Consumer choice
The measurement was then weighted by actual population to calculate the brand's reach. As well as a clear picture of the size of its global footprint, this reveals where the brand has opportunities to grow its penetration and its frequency.
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Kantar Worldpanel. (July 5, 2023). Leading food product brands in Thailand in 2022, by consumer reach points (in millions) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1401890/thailand-preferred-food-brands-by-consumer-reach-points/
Kantar Worldpanel. "Leading food product brands in Thailand in 2022, by consumer reach points (in millions)." Chart. July 5, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1401890/thailand-preferred-food-brands-by-consumer-reach-points/
Kantar Worldpanel. (2023). Leading food product brands in Thailand in 2022, by consumer reach points (in millions). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1401890/thailand-preferred-food-brands-by-consumer-reach-points/
Kantar Worldpanel. "Leading Food Product Brands in Thailand in 2022, by Consumer Reach Points (in Millions)." Statista, Statista Inc., 5 Jul 2023, https://www.statista.com/statistics/1401890/thailand-preferred-food-brands-by-consumer-reach-points/
Kantar Worldpanel, Leading food product brands in Thailand in 2022, by consumer reach points (in millions) Statista, https://www.statista.com/statistics/1401890/thailand-preferred-food-brands-by-consumer-reach-points/ (last visited December 22, 2024)
Leading food product brands in Thailand in 2022, by consumer reach points (in millions) [Graph], Kantar Worldpanel, July 5, 2023. [Online]. Available: https://www.statista.com/statistics/1401890/thailand-preferred-food-brands-by-consumer-reach-points/
