Most owned sportswear brands among Gen Z in the UK 2024

Published by Statista Research Department, Oct 10, 2024

Nike took the crown as the most owned sportswear brand among Gen Z in the United Kingdom in 2024, with a response of 69 percent. Adidas followed in second place.

Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.

Leading sportswear brands among Generation Z ranked by brand ownership in the United Kingdom (UK) in 2024

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Source

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Release date

March 2024

Region

United Kingdom

Survey time period

February 26 to March 19, 2024

Number of respondents

2,494 respondents

Age group

18-64 years

Special properties

Respondents who know the individual brand

Method of interview

Online survey

Supplementary notes

During the survey, the question was phrased as follows: "When it comes to sportswear, which of the following brands do you own currently?"

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Topics

Generation Z fashion market in the United KingdomApparel market worldwide Apparel market in the UKFashion e-commerce in the United KingdomGeneration Z fashion in the United States
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