According to a recent survey, over half of the respondents said that social media was the primary channel through which they heard about the new Greta Gerwig film, "Barbie." Additionally, the movie's trailer also played a significant role in generating buzz, as 20 percent of the respondents agreed that they learned about the film through it.
Channels through which viewers heard about the film "Barbie" worldwide in 2023
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TheWrap. (July 25, 2023). Channels through which viewers heard about the film "Barbie" worldwide in 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1401874/barbie-publicity-channel-audience-worldwide/
TheWrap. "Channels through which viewers heard about the film "Barbie" worldwide in 2023." Chart. July 25, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1401874/barbie-publicity-channel-audience-worldwide/
TheWrap. (2023). Channels through which viewers heard about the film "Barbie" worldwide in 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1401874/barbie-publicity-channel-audience-worldwide/
TheWrap. "Channels through Which Viewers Heard about The Film "Barbie" Worldwide in 2023." Statista, Statista Inc., 25 Jul 2023, https://www.statista.com/statistics/1401874/barbie-publicity-channel-audience-worldwide/
TheWrap, Channels through which viewers heard about the film "Barbie" worldwide in 2023 Statista, https://www.statista.com/statistics/1401874/barbie-publicity-channel-audience-worldwide/ (last visited November 21, 2024)
Channels through which viewers heard about the film "Barbie" worldwide in 2023 [Graph], TheWrap, July 25, 2023. [Online]. Available: https://www.statista.com/statistics/1401874/barbie-publicity-channel-audience-worldwide/
