H&M was the leading fashion store in the UK, based on brand buzz among Generation Z in 2024, over one third of UK fashion store Gen Z customers had heard about H&M in the media, on social media, or in advertising over the past three months. This was three percentage points more than second placed M&S.
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Leading fashion stores among Generation Z ranked by brand buzz in the United Kingdom in 2024
Characteristic
Share of respondents
H&M
38%
M&S
29%
Primark
25%
John Lewis
24%
New Look
20%
Bershka
20%
Hollister
19%
Next
18%
Zara
17%
Gap
17%
Matalan
16%
River Island
15%
TK Maxx
15%
COS
15%
Jack & Jones
15%
Mango
15%
Abercrombie & Fitch
14%
Uniqlo
14%
Urban Outfitters
13%
Pull & Bear
7%
I have not noticed any of these brands in the media, on social media, or in advertising
During the survey, the question was phrased as follows: "Which of the following brands have you noticed in the media, on social media, or in advertising in the past 3 months?"
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Statista. (July 11, 2024). Leading fashion stores among Generation Z ranked by brand buzz in the United Kingdom in 2024 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1401812/fashion-stores-buzz-among-gen-z-in-the-united-kingdom/
Statista. "Leading fashion stores among Generation Z ranked by brand buzz in the United Kingdom in 2024." Chart. July 11, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1401812/fashion-stores-buzz-among-gen-z-in-the-united-kingdom/
Statista. (2024). Leading fashion stores among Generation Z ranked by brand buzz in the United Kingdom in 2024. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1401812/fashion-stores-buzz-among-gen-z-in-the-united-kingdom/
Statista. "Leading Fashion Stores among Generation Z Ranked by Brand Buzz in The United Kingdom in 2024." Statista, Statista Inc., 11 Jul 2024, https://www.statista.com/statistics/1401812/fashion-stores-buzz-among-gen-z-in-the-united-kingdom/
Statista, Leading fashion stores among Generation Z ranked by brand buzz in the United Kingdom in 2024 Statista, https://www.statista.com/statistics/1401812/fashion-stores-buzz-among-gen-z-in-the-united-kingdom/ (last visited December 21, 2024)
Leading fashion stores among Generation Z ranked by brand buzz in the United Kingdom in 2024 [Graph], Statista, July 11, 2024. [Online]. Available: https://www.statista.com/statistics/1401812/fashion-stores-buzz-among-gen-z-in-the-united-kingdom/
