Primark was the leading fashion store in the UK, based on brand usage among Generation Z in 2024. The predominantly UK based retailer is used by 51% of internet users, five percentage points more than second placed H&M.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.
Leading fashion stores among Generation Z ranked by brand usage in the United Kingdom (UK) in 2024
During the survey, the question was phrased as follows: "When it comes to fashion stores, which of the following brands have you used in the past 12 months?"
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Statista. (July 11, 2024). Leading fashion stores among Generation Z ranked by brand usage in the United Kingdom (UK) in 2024 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1401805/most-used-fashion-stores-among-gen-z-in-the-united-kingdom/
Statista. "Leading fashion stores among Generation Z ranked by brand usage in the United Kingdom (UK) in 2024." Chart. July 11, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1401805/most-used-fashion-stores-among-gen-z-in-the-united-kingdom/
Statista. (2024). Leading fashion stores among Generation Z ranked by brand usage in the United Kingdom (UK) in 2024. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1401805/most-used-fashion-stores-among-gen-z-in-the-united-kingdom/
Statista. "Leading Fashion Stores among Generation Z Ranked by Brand Usage in The United Kingdom (Uk) in 2024." Statista, Statista Inc., 11 Jul 2024, https://www.statista.com/statistics/1401805/most-used-fashion-stores-among-gen-z-in-the-united-kingdom/
Statista, Leading fashion stores among Generation Z ranked by brand usage in the United Kingdom (UK) in 2024 Statista, https://www.statista.com/statistics/1401805/most-used-fashion-stores-among-gen-z-in-the-united-kingdom/ (last visited December 21, 2024)
Leading fashion stores among Generation Z ranked by brand usage in the United Kingdom (UK) in 2024 [Graph], Statista, July 11, 2024. [Online]. Available: https://www.statista.com/statistics/1401805/most-used-fashion-stores-among-gen-z-in-the-united-kingdom/
