H&M is the leading fashion stores in the UK, based on brand awareness among Generation Z. The retailer was recognized by 89% of internet users.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.
Leading fashion stores among Generation Z ranked by brand awareness in the United Kingdom (UK) in 2024
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (July 11, 2024). Leading fashion stores among Generation Z ranked by brand awareness in the United Kingdom (UK) in 2024 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1401789/most-well-known-fashion-stores-among-gen-z-in-the-united-kingdom/
Statista. "Leading fashion stores among Generation Z ranked by brand awareness in the United Kingdom (UK) in 2024." Chart. July 11, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1401789/most-well-known-fashion-stores-among-gen-z-in-the-united-kingdom/
Statista. (2024). Leading fashion stores among Generation Z ranked by brand awareness in the United Kingdom (UK) in 2024. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1401789/most-well-known-fashion-stores-among-gen-z-in-the-united-kingdom/
Statista. "Leading Fashion Stores among Generation Z Ranked by Brand Awareness in The United Kingdom (Uk) in 2024." Statista, Statista Inc., 11 Jul 2024, https://www.statista.com/statistics/1401789/most-well-known-fashion-stores-among-gen-z-in-the-united-kingdom/
Statista, Leading fashion stores among Generation Z ranked by brand awareness in the United Kingdom (UK) in 2024 Statista, https://www.statista.com/statistics/1401789/most-well-known-fashion-stores-among-gen-z-in-the-united-kingdom/ (last visited December 21, 2024)
Leading fashion stores among Generation Z ranked by brand awareness in the United Kingdom (UK) in 2024 [Graph], Statista, July 11, 2024. [Online]. Available: https://www.statista.com/statistics/1401789/most-well-known-fashion-stores-among-gen-z-in-the-united-kingdom/