In 2022, advertisers spent an average of 10.52 U.S. dollars on digital audio advertising per music streaming listener in the United States. Meanwhile, the average per podcast listener spending stood at 9.43 U.S. dollars.
Music streaming and podcast advertising spending per listener in France from 2017 to 2027
(in U.S. dollars)
Characteristic
Music streaming
Podcast
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Data provided by Statista Market Outlook are estimates.
The Audio Advertising segment is split into two sectors: Traditional Radio Advertising and Digital Audio Advertising.
The category of Traditional Radio Advertising refers to advertising broadcasting on the program service of a terrestrial radio station or network (terrestrial broadcast radio and satellite radio services in the U.S. and Canada). This includes all types of radio advertising spot formats (e.g., classic spots, live reader, content spots, allonge spots). The segment includes direct (local) advertising, in which advertisers reach out to individual stations, as well as indirect (national) advertising, in which advertisers employ media buying agencies to manage their advertising purchases from individual stations.
Online radio advertising is excluded here.
Digital Audio Advertising includes all ad revenue generated through pre- and in-Stream Audio Ads that appear in music (music also includes all kinds of radio services) and podcast streaming services. This includes ad-supported free versions of premium subscription services or services funded by advertising. Formats can be single spots, tandem spots, or popular special advertising formats like presenting, On Air Promotions and Infomercials, directly embedded in the audio file or dynamically inserted.
Banner or Video ads included only in the web player of the streaming service are not in-scope.
All figures are estimate. A detailed methodology can be found in the Statista Advertising and Media Outlook.
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Statista. (March 31, 2023). Music streaming and podcast advertising spending per listener in France from 2017 to 2027 (in U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/forecasts/1401730/podcast-streaming-ad-spend-per-listener-france
Statista. "Music streaming and podcast advertising spending per listener in France from 2017 to 2027 (in U.S. dollars)." Chart. March 31, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/forecasts/1401730/podcast-streaming-ad-spend-per-listener-france
Statista. (2023). Music streaming and podcast advertising spending per listener in France from 2017 to 2027 (in U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/forecasts/1401730/podcast-streaming-ad-spend-per-listener-france
Statista. "Music Streaming and Podcast Advertising Spending per Listener in France from 2017 to 2027 (in U.S. Dollars)." Statista, Statista Inc., 31 Mar 2023, https://www.statista.com/forecasts/1401730/podcast-streaming-ad-spend-per-listener-france
Statista, Music streaming and podcast advertising spending per listener in France from 2017 to 2027 (in U.S. dollars) Statista, https://www.statista.com/forecasts/1401730/podcast-streaming-ad-spend-per-listener-france (last visited July 22, 2024)
Music streaming and podcast advertising spending per listener in France from 2017 to 2027 (in U.S. dollars) [Graph], Statista, March 31, 2023. [Online]. Available: https://www.statista.com/forecasts/1401730/podcast-streaming-ad-spend-per-listener-france