General vs. specialty retail loyalty program use frequency Australia 2022

Published by Statista Research Department, Feb 27, 2024
In a 2022 survey conducted among Australian loyalty program users, around two-thirds of respondents reported using a general retail loyalty program almost every time they shop. In comparison, 57 percent of those surveyed said they used a specialty retail loyalty program almost every time they go shopping.

Frequency of general versus specialty retail loyalty program use in Australia as of June 2022

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Release date

February 2023

Region

Australia

Survey time period

May 30, 2022 to June 6, 2022

Number of respondents

1,510 respondents

Special properties

respondents were surveyed on their experiences interacting with more than 90 loyalty programs across 11 different industries

Supplementary notes

Survey question: In the past six months, what percentage time did you use your loyalty program membership when shopping at a company, store, or brand?

Figures may not sum to 100 percent due to rounding.

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