In a 2022 survey conducted among Australian loyalty program users, around two-thirds of respondents reported using a general retail loyalty program almost every time they shop. In comparison, 57 percent of those surveyed said they used a specialty retail loyalty program almost every time they go shopping.
Frequency of general versus specialty retail loyalty program use in Australia as of June 2022
Characteristic
General retail
Specialty retail
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McKinsey & Company. (February 2, 2023). Frequency of general versus specialty retail loyalty program use in Australia as of June 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1401721/australia-general-vs-specialty-retail-loyalty-program-use-frequency/
McKinsey & Company. "Frequency of general versus specialty retail loyalty program use in Australia as of June 2022." Chart. February 2, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1401721/australia-general-vs-specialty-retail-loyalty-program-use-frequency/
McKinsey & Company. (2023). Frequency of general versus specialty retail loyalty program use in Australia as of June 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1401721/australia-general-vs-specialty-retail-loyalty-program-use-frequency/
McKinsey & Company. "Frequency of General versus Specialty Retail Loyalty Program Use in Australia as of June 2022." Statista, Statista Inc., 2 Feb 2023, https://www.statista.com/statistics/1401721/australia-general-vs-specialty-retail-loyalty-program-use-frequency/
McKinsey & Company, Frequency of general versus specialty retail loyalty program use in Australia as of June 2022 Statista, https://www.statista.com/statistics/1401721/australia-general-vs-specialty-retail-loyalty-program-use-frequency/ (last visited August 24, 2024)
Frequency of general versus specialty retail loyalty program use in Australia as of June 2022 [Graph], McKinsey & Company, February 2, 2023. [Online]. Available: https://www.statista.com/statistics/1401721/australia-general-vs-specialty-retail-loyalty-program-use-frequency/