Hotel loyalty program use frequency Australia 2022

Published by Statista Research Department, Feb 27, 2024
In a survey conducted in 2022 among Australian loyalty program users, around 37 percent of those surveyed reported using a hotel loyalty program almost every time they made a hotel booking. In comparison, only 15 percent of respondents said they rarely or never used a hotel loyalty scheme.

Frequency of hotel loyalty program use in Australia as of June 2022

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Release date

February 2023

Region

Australia

Survey time period

May 30, 2022 to June 6, 2022

Number of respondents

1,510 respondents

Special properties

respondents were surveyed on their experiences interacting with more than 90 loyalty programs across 11 different industries

Supplementary notes

Survey question: In the past six months, what percentage time did you use your loyalty program membership when shopping at a company, store, or brand?

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