In a survey conducted in 2022 among Australian loyalty program users, around 70 percent of those surveyed reported using a grocery loyalty program almost every time they shop. In comparison, only nine percent of respondents said they rarely or never used a supermarket loyalty scheme when buying groceries.
Frequency of supermarket loyalty program use when buying groceries in Australia as of June 2022
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Share of respondents
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McKinsey & Company. (February 2, 2023). Frequency of supermarket loyalty program use when buying groceries in Australia as of June 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1401675/australia-grocery-loyalty-program-use-frequency/
McKinsey & Company. "Frequency of supermarket loyalty program use when buying groceries in Australia as of June 2022." Chart. February 2, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1401675/australia-grocery-loyalty-program-use-frequency/
McKinsey & Company. (2023). Frequency of supermarket loyalty program use when buying groceries in Australia as of June 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1401675/australia-grocery-loyalty-program-use-frequency/
McKinsey & Company. "Frequency of Supermarket Loyalty Program Use When Buying Groceries in Australia as of June 2022." Statista, Statista Inc., 2 Feb 2023, https://www.statista.com/statistics/1401675/australia-grocery-loyalty-program-use-frequency/
McKinsey & Company, Frequency of supermarket loyalty program use when buying groceries in Australia as of June 2022 Statista, https://www.statista.com/statistics/1401675/australia-grocery-loyalty-program-use-frequency/ (last visited July 22, 2024)
Frequency of supermarket loyalty program use when buying groceries in Australia as of June 2022 [Graph], McKinsey & Company, February 2, 2023. [Online]. Available: https://www.statista.com/statistics/1401675/australia-grocery-loyalty-program-use-frequency/