Online sales of stationery on Alibaba's e-commerce platforms in China 2020-2022

Published by
Xin Ou,
Mar 11, 2024
In the third quarter of 2022, around 12.7 billion yuan worth of stationery was sold on Alibaba's B2C e-commerce platform Tmall and C2C e-commerce platform Taobao. Even though brick-and-mortar shops still account for the majority of stationery sales in China, online sales have increased significantly over the last few years.

Online retail sales of stationery on Tmall and Taobao in China in selected quarters from 1st quarter of 2020 to 3rd quarter of 2022 (in billion yuan)

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Release date

January 2023

Region

China

Survey time period

Q1 2020 to Q3 2022

Supplementary notes

Figures have been rounded.

One yuan equals to approximately 0.14 U.S. dollars and 0.12 euros (as of July 2023).

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