Preference of watching Barbie and Oppenheimer first in theaters or at home 2023

Published by
Laura Carollo,
Jul 19, 2024
According to a recent survey led in July 2023, 58 percent of respondents interested in watching "Barbie" wanted to see the movie first in the theater, while 62 percent of respondents interested in "Oppenheimer" said they did not want to wait for it to be released on a video-on-demand platform.

Share of people who will see "Barbie" and "Oppenheimer" first in theaters or in video-on-demand at home worldwide in 2023

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Release date

June 2023

Region

Worldwide

Survey time period

June 13-14, 2023

Age group

18 years and older

Special properties

users of TV Time who have expressed interest in each title*

Method of interview

Online survey

Supplementary notes

* n= 1,104 respondents for “Oppenheimer”
n= 1,677 respondents for “Barbie”

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Topics

Barbenheimer
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