As of February 2023, over one-third of Brits aged 18 to 24 said that sustainability affects their clothing decisions - such as where they purchase clothes - a fair amount. Only 12 percent answered that sustainability played no role in their clothing decisions.
Extent to which environmental sustainability affects 18 to 24 year old consumers' clothing purchase decisions in Great Britain in 2023
Respondents were asked to what extent environmental sustainability plays a part in their decisions on clothes, for example, where they purchase it from.
Date of access is used for date of release.
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YouGov. (July 25, 2023). Extent to which environmental sustainability affects 18 to 24 year old consumers' clothing purchase decisions in Great Britain in 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1401662/gen-z-clothing-sustainability-influence-gb/
YouGov. "Extent to which environmental sustainability affects 18 to 24 year old consumers' clothing purchase decisions in Great Britain in 2023." Chart. July 25, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1401662/gen-z-clothing-sustainability-influence-gb/
YouGov. (2023). Extent to which environmental sustainability affects 18 to 24 year old consumers' clothing purchase decisions in Great Britain in 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1401662/gen-z-clothing-sustainability-influence-gb/
YouGov. "Extent to Which Environmental Sustainability Affects 18 to 24 Year Old Consumers' Clothing Purchase Decisions in Great Britain in 2023." Statista, Statista Inc., 25 Jul 2023, https://www.statista.com/statistics/1401662/gen-z-clothing-sustainability-influence-gb/
YouGov, Extent to which environmental sustainability affects 18 to 24 year old consumers' clothing purchase decisions in Great Britain in 2023 Statista, https://www.statista.com/statistics/1401662/gen-z-clothing-sustainability-influence-gb/ (last visited December 30, 2024)
Extent to which environmental sustainability affects 18 to 24 year old consumers' clothing purchase decisions in Great Britain in 2023 [Graph], YouGov, July 25, 2023. [Online]. Available: https://www.statista.com/statistics/1401662/gen-z-clothing-sustainability-influence-gb/
