In 2022, the subscription video-on-demand (SVOD) segment dominated India's video streaming market, contributing to almost 67 percent of the total revenue, while advertising video-on-demand (AVOD) accounted for roughly 25 percent. Looking ahead, although SVOD was projected to maintain its lead, AVOD's revenue contribution was expected to continue expanding.
Video streaming revenue distribution in India from 2018 to 2022, with a forecast until 2027, by segment
Characteristic
Advertising video on demand (AVOD)
Subscription video on demand (SVOD)
Transactional video on demand (TVOD)
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
PwC India. (July 12, 2023). Video streaming revenue distribution in India from 2018 to 2022, with a forecast until 2027, by segment [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1401639/india-video-streaming-revenue-share-by-segment/
PwC India. "Video streaming revenue distribution in India from 2018 to 2022, with a forecast until 2027, by segment." Chart. July 12, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1401639/india-video-streaming-revenue-share-by-segment/
PwC India. (2023). Video streaming revenue distribution in India from 2018 to 2022, with a forecast until 2027, by segment. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1401639/india-video-streaming-revenue-share-by-segment/
PwC India. "Video Streaming Revenue Distribution in India from 2018 to 2022, with a Forecast until 2027, by Segment." Statista, Statista Inc., 12 Jul 2023, https://www.statista.com/statistics/1401639/india-video-streaming-revenue-share-by-segment/
PwC India, Video streaming revenue distribution in India from 2018 to 2022, with a forecast until 2027, by segment Statista, https://www.statista.com/statistics/1401639/india-video-streaming-revenue-share-by-segment/ (last visited August 24, 2024)
Video streaming revenue distribution in India from 2018 to 2022, with a forecast until 2027, by segment [Graph], PwC India, July 12, 2023. [Online]. Available: https://www.statista.com/statistics/1401639/india-video-streaming-revenue-share-by-segment/