In 2022, the subscription video-on-demand (SVOD) segment dominated India's video streaming market, contributing to almost 67 percent of the total revenue, while advertising video-on-demand (AVOD) accounted for roughly 25 percent. Looking ahead, although SVOD was projected to maintain its lead, AVOD's revenue contribution was expected to continue expanding.
Video streaming revenue distribution in India from 2018 to 2022, with a forecast until 2027, by segment
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PwC India. (July 12, 2023). Video streaming revenue distribution in India from 2018 to 2022, with a forecast until 2027, by segment [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1401639/india-video-streaming-revenue-share-by-segment/
PwC India. "Video streaming revenue distribution in India from 2018 to 2022, with a forecast until 2027, by segment." Chart. July 12, 2023. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1401639/india-video-streaming-revenue-share-by-segment/
PwC India. (2023). Video streaming revenue distribution in India from 2018 to 2022, with a forecast until 2027, by segment. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1401639/india-video-streaming-revenue-share-by-segment/
PwC India. "Video Streaming Revenue Distribution in India from 2018 to 2022, with a Forecast until 2027, by Segment." Statista, Statista Inc., 12 Jul 2023, https://www.statista.com/statistics/1401639/india-video-streaming-revenue-share-by-segment/
PwC India, Video streaming revenue distribution in India from 2018 to 2022, with a forecast until 2027, by segment Statista, https://www.statista.com/statistics/1401639/india-video-streaming-revenue-share-by-segment/ (last visited December 04, 2024)
Video streaming revenue distribution in India from 2018 to 2022, with a forecast until 2027, by segment [Graph], PwC India, July 12, 2023. [Online]. Available: https://www.statista.com/statistics/1401639/india-video-streaming-revenue-share-by-segment/
