Vacation rentals sales channels Germany 2023

Thus far in 2023, twice the amount of vacation rentals in Germany were booked online, compared to booking offline. This was a significant development compared to earlier years in the timeline.

Sales channels for vacation rentals in Germany from 2017 to 2023 (in billion euros)

Characteristic	Offline	Online
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Supplementary notes

Most recent update took place in July 2023, date of access given as release date.

The Travel & Tourism market was created by extending the Online Travel Booking market with trips and accommodations booked offline. The definition of users has also been changed with the newest update. Previously only the paying users were defined as users but the current number of users represents the number of all travelers. Travel booking in the last two decades has become increasingly online. For this reason, we use the online-conducted Global Consumer Survey as a main source of our research. Furthermore, we rely on market data from independent databases and third-party sources, analysis of various key market and macroeconomic indicators, historical developments, current trends, and reported performance indicators from the key market players.

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