Perception of the metaverse in the TMT sector India 2023

Published by
Tanushree Basuroy,
Jul 28, 2023
According to a survey conducted in 2023, business executives in the technology, media, and telecom sector across India displayed varying levels of comprehension regarding the metaverse. Among the respondents, 54 percent claimed to have a good understanding. Meanwhile an impressive 25 percent reported having a detailed understanding and remaining up-to-date with the concept.

Awareness of the metaverse within the Technology, Media, and Telecom (TMT) sector in India in 2023

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Release date

July 2023

Region

India

Survey time period

2023

Number of respondents

150 respondents

Special properties

among business executives

Supplementary notes

Survey question: In the TMT sector, how would you best describe your understanding of the term ‘the metaverse’?

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Metaverse advertising & marketing in the U.S.Social media advertising and marketing in the U.S.Influencer marketing in the U.S.Video gaming and the metaverseVirtual influencers
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