In 2023, about 40 percent of consumers around the world who canceled a subscription in the past said they did so because they no longer had a need for it. The same number of shoppers previously canceled a subscription due to the expense.
Leading reasons consumers canceled product/service subscriptions worldwide in 2023
consumers who have previously canceled subscriptions
Supplementary notes
This question was phrased by the source as follows: "You have indicated that you have canceled a subscription in the past. Which of the following best describes your reason(s) for deciding to cancel?"
Consumers across the following 25 countries and territories were polled:
Australia, Brazil, Canada, China, Egypt, France, Germany, Hong Kong SAR, India, Indonesia, Ireland, Japan, Malaysia, Mexico, the Philippines, Qatar, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Thailand, the United Arab Emirates, the United States, and Vietnam.
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PwC. (June 26, 2023). Leading reasons consumers canceled product/service subscriptions worldwide in 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1401629/why-consumers-cancel-subscriptions-worldwide/
PwC. "Leading reasons consumers canceled product/service subscriptions worldwide in 2023." Chart. June 26, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1401629/why-consumers-cancel-subscriptions-worldwide/
PwC. (2023). Leading reasons consumers canceled product/service subscriptions worldwide in 2023. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1401629/why-consumers-cancel-subscriptions-worldwide/
PwC. "Leading Reasons Consumers Canceled Product/Service Subscriptions Worldwide in 2023." Statista, Statista Inc., 26 Jun 2023, https://www.statista.com/statistics/1401629/why-consumers-cancel-subscriptions-worldwide/
PwC, Leading reasons consumers canceled product/service subscriptions worldwide in 2023 Statista, https://www.statista.com/statistics/1401629/why-consumers-cancel-subscriptions-worldwide/ (last visited December 23, 2024)
Leading reasons consumers canceled product/service subscriptions worldwide in 2023 [Graph], PwC, June 26, 2023. [Online]. Available: https://www.statista.com/statistics/1401629/why-consumers-cancel-subscriptions-worldwide/
