In 2023, it is estimated that Snapchat will surpass TikTok as the fastest-growing social media platform globally, with a year-on-year user growth of 13.4%. Additionally, in 2024, TikTok has been forecast to see a 9.3 percent growth in users. In 2025, Facebook's user growth is estimated to be around 0.6 percent.
Year-on-year user growth of selected social networks worldwide from 2021 to 2025
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eMarketer. (July 19, 2023). Year-on-year user growth of selected social networks worldwide from 2021 to 2025 [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1401614/global-social-media-growth/
eMarketer. "Year-on-year user growth of selected social networks worldwide from 2021 to 2025." Chart. July 19, 2023. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1401614/global-social-media-growth/
eMarketer. (2023). Year-on-year user growth of selected social networks worldwide from 2021 to 2025. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1401614/global-social-media-growth/
eMarketer. "Year-on-year User Growth of Selected Social Networks Worldwide from 2021 to 2025." Statista, Statista Inc., 19 Jul 2023, https://www.statista.com/statistics/1401614/global-social-media-growth/
eMarketer, Year-on-year user growth of selected social networks worldwide from 2021 to 2025 Statista, https://www.statista.com/statistics/1401614/global-social-media-growth/ (last visited November 18, 2024)
Year-on-year user growth of selected social networks worldwide from 2021 to 2025 [Graph], eMarketer, July 19, 2023. [Online]. Available: https://www.statista.com/statistics/1401614/global-social-media-growth/