In 2023, about six in 10 baby boomers across the globe said they typically use search engines, such as Google, when doing research on products they wanted to buy. Close to 40 percent of this generation's shoppers would also generally make use of Amazon and retailer websites for research purposes.
Leading sources of information used among baby boomers researching products they intend to buy worldwide in 2023
consumers who shopped online at least once in the previous year
Supplementary notes
This question was phrased by the source as follows: "In general, where do you typically research the items/products that you intend to buy?"
* Total number of respondents. The number of respondents per generation was not provided by the source.
Consumers across the following 25 countries and territories were polled:
Australia, Brazil, Canada, China, Egypt, France, Germany, Hong Kong SAR, India, Indonesia, Ireland, Japan, Malaysia, Mexico, the Philippines, Qatar, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Thailand, the United Arab Emirates, the United States, and Vietnam.
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PwC. (June 26, 2023). Leading sources of information used among baby boomers researching products they intend to buy worldwide in 2023 [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1401606/sources-of-info-for-product-research-among-boomers/
PwC. "Leading sources of information used among baby boomers researching products they intend to buy worldwide in 2023." Chart. June 26, 2023. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1401606/sources-of-info-for-product-research-among-boomers/
PwC. (2023). Leading sources of information used among baby boomers researching products they intend to buy worldwide in 2023. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1401606/sources-of-info-for-product-research-among-boomers/
PwC. "Leading Sources of Information Used among Baby Boomers Researching Products They Intend to Buy Worldwide in 2023." Statista, Statista Inc., 26 Jun 2023, https://www.statista.com/statistics/1401606/sources-of-info-for-product-research-among-boomers/
PwC, Leading sources of information used among baby boomers researching products they intend to buy worldwide in 2023 Statista, https://www.statista.com/statistics/1401606/sources-of-info-for-product-research-among-boomers/ (last visited December 31, 2024)
Leading sources of information used among baby boomers researching products they intend to buy worldwide in 2023 [Graph], PwC, June 26, 2023. [Online]. Available: https://www.statista.com/statistics/1401606/sources-of-info-for-product-research-among-boomers/
