Over the past couple of years in Great Britain, in-store and online have traded places as the channel where Generation Z purchased the majority of their clothing. As of June 2023, 46 percent of respondents said that they bought more clothing in-store, which was slightly higher than the share who preferred online retail.
Online or in-store shopping preference for clothing among 18 to 24 year old consumers in Great Britain from 2021 to 2023
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YouGov. (July 25, 2023). Online or in-store shopping preference for clothing among 18 to 24 year old consumers in Great Britain from 2021 to 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1401603/gen-z-clothing-retail-channel-preference-gb/
YouGov. "Online or in-store shopping preference for clothing among 18 to 24 year old consumers in Great Britain from 2021 to 2023." Chart. July 25, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1401603/gen-z-clothing-retail-channel-preference-gb/
YouGov. (2023). Online or in-store shopping preference for clothing among 18 to 24 year old consumers in Great Britain from 2021 to 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1401603/gen-z-clothing-retail-channel-preference-gb/
YouGov. "Online or In-store Shopping Preference for Clothing among 18 to 24 Year Old Consumers in Great Britain from 2021 to 2023." Statista, Statista Inc., 25 Jul 2023, https://www.statista.com/statistics/1401603/gen-z-clothing-retail-channel-preference-gb/
YouGov, Online or in-store shopping preference for clothing among 18 to 24 year old consumers in Great Britain from 2021 to 2023 Statista, https://www.statista.com/statistics/1401603/gen-z-clothing-retail-channel-preference-gb/ (last visited December 21, 2024)
Online or in-store shopping preference for clothing among 18 to 24 year old consumers in Great Britain from 2021 to 2023 [Graph], YouGov, July 25, 2023. [Online]. Available: https://www.statista.com/statistics/1401603/gen-z-clothing-retail-channel-preference-gb/
