Gen Z online or in-store purchase preference for clothing in GB 2021 to 2023

Published by
P. Smith,
Aug 3, 2023
Over the past couple of years in Great Britain, in-store and online have traded places as the channel where Generation Z purchased the majority of their clothing. As of June 2023, 46 percent of respondents said that they bought more clothing in-store, which was slightly higher than the share who preferred online retail.

Online or in-store shopping preference for clothing among 18 to 24 year old consumers in Great Britain from 2021 to 2023

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Release date

July 2023

Region

United Kingdom (Great Britain)

Survey time period

March 30, 2021 to June 21, 2023

Number of respondents

223 respondents

Age group

18-24

Supplementary notes

Respondents were asked which channel they use to purchase the majority of their clothing.
Date of access is used for date of release.

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Generation Z fashion market in the United KingdomApparel market worldwide Apparel market in the UKFashion e-commerce in the United KingdomGeneration Z fashion in the United States
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