In a 2023 survey, the leading factor that Generation Z consumers in the United Kingdom took into consideration when purchasing clothing was comfort. This was a priority for over half of Gen Z consumers. Low price followed in second place, with just under half of respondents selecting this option.
Factors driving the purchase of clothing for 18 to 24 year olds in Great Britain (GB) in February 2023
YouGov scores are based on a survey of respondents that asks: "Which, if any, of the following factors do you take into consideration when buying clothes? Please pick up to three."
Date of access is used for date of release.
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YouGov. (February 15, 2023). Factors driving the purchase of clothing for 18 to 24 year olds in Great Britain (GB) in February 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1401583/factors-driving-gen-z-purchase-of-clothes-in-gb/
YouGov. "Factors driving the purchase of clothing for 18 to 24 year olds in Great Britain (GB) in February 2023." Chart. February 15, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1401583/factors-driving-gen-z-purchase-of-clothes-in-gb/
YouGov. (2023). Factors driving the purchase of clothing for 18 to 24 year olds in Great Britain (GB) in February 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1401583/factors-driving-gen-z-purchase-of-clothes-in-gb/
YouGov. "Factors Driving The Purchase of Clothing for 18 to 24 Year Olds in Great Britain (Gb) in February 2023." Statista, Statista Inc., 15 Feb 2023, https://www.statista.com/statistics/1401583/factors-driving-gen-z-purchase-of-clothes-in-gb/
YouGov, Factors driving the purchase of clothing for 18 to 24 year olds in Great Britain (GB) in February 2023 Statista, https://www.statista.com/statistics/1401583/factors-driving-gen-z-purchase-of-clothes-in-gb/ (last visited December 21, 2024)
Factors driving the purchase of clothing for 18 to 24 year olds in Great Britain (GB) in February 2023 [Graph], YouGov, February 15, 2023. [Online]. Available: https://www.statista.com/statistics/1401583/factors-driving-gen-z-purchase-of-clothes-in-gb/
