Leading sources of info for product research among millennial shoppers worldwide 2023

Published by
D. Tighe,
Jul 29, 2024
In 2023, more than half of millennials worldwide said they use search engines, such as Google, when doing research on products they intend to buy. This makes the search engine by far the most commonly used source of information for product research among this generation. Gen Z also frequently used search engines, but noticeably utilized social media platforms more than older generations.

Leading sources of information among millennial consumers researching products they intend to buy worldwide in 2023

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Release date

June 2023

Region

Worldwide

Survey time period

June 2023

Number of respondents

8,975*

Age group

18 years and older

Special properties

consumers who shopped online at least once in the previous year

Supplementary notes

This question was phrased by the source as follows: "In general, where do you typically research the items/products that you intend to buy?"

* Total number of respondents. The number of respondents per generation was not provided by the source.
Consumers across the following 25 countries and territories were polled:
Australia, Brazil, Canada, China, Egypt, France, Germany, Hong Kong SAR, India, Indonesia, Ireland, Japan, Malaysia, Mexico, the Philippines, Qatar, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Thailand, the United Arab Emirates, the United States, and Vietnam.

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Statistics on " Online search behaviors "

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Other statistics that may interest you Online search behaviors

Overview

5

Online search by device

4

Information access

7

Trust and satisfaction

8

Social search

6

Product and shopping research

6

AI-powered search

7

Spotlight: generational differences

7

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Topics

Social searchOnline search usage in IndiaDigital advertising formats in the U.S.User-generated contentOnline search market in the United States
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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