Nubank is by far the most well-known, popular, and used neobank in Brazil. According to Statista Consumer Insights, 98 percent of the respondents knew the app-based challenger bank, and out of these respondents, 77 percent had a positive opinion of it, while 69 percent had used it in the past year.
Neobanking and neobrokerage awareness, popularity, and usage in Brazil in 2023, by brand
The questions were phrased by the source as follows:
Awareness: "Do you know this brand, even if only by name? (multi-pick)"
Popularity: "When it comes to neobanking and neobrokerage, which of the following brands do you like? (multi-pick)"
Usage: "When it comes to neobanking and neobrokerage, which of the following brands have you used in the past 12 months? (multi-pick)"
The base for the questions about popularity and usage was respondents who knew the individual brand. More information on the methodology can be found here.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (December 13, 2023). Neobanking and neobrokerage awareness, popularity, and usage in Brazil in 2023, by brand [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1401413/brand-shares-of-key-neobanking-players-in-brazil/
Statista. "Neobanking and neobrokerage awareness, popularity, and usage in Brazil in 2023, by brand." Chart. December 13, 2023. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1401413/brand-shares-of-key-neobanking-players-in-brazil/
Statista. (2023). Neobanking and neobrokerage awareness, popularity, and usage in Brazil in 2023, by brand. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1401413/brand-shares-of-key-neobanking-players-in-brazil/
Statista. "Neobanking and Neobrokerage Awareness, Popularity, and Usage in Brazil in 2023, by Brand." Statista, Statista Inc., 13 Dec 2023, https://www.statista.com/statistics/1401413/brand-shares-of-key-neobanking-players-in-brazil/
Statista, Neobanking and neobrokerage awareness, popularity, and usage in Brazil in 2023, by brand Statista, https://www.statista.com/statistics/1401413/brand-shares-of-key-neobanking-players-in-brazil/ (last visited December 03, 2024)
Neobanking and neobrokerage awareness, popularity, and usage in Brazil in 2023, by brand [Graph], Statista, December 13, 2023. [Online]. Available: https://www.statista.com/statistics/1401413/brand-shares-of-key-neobanking-players-in-brazil/
