UK brand shares of key neobanking players

Monzo was the leading neobanking player in the United Kingdom (UK) in terms of brand share in 2022. The London-based neobank had a brand share of 24 percent. It was followed by Revolut, which had a brand share of 19 percent, and Cash App, with a brand share of 14 percent. Cash App, which is not strictly a neobank but a mobile financial service provider, was followed by Starling Bank, with a brand share of 12 percent.

Leading neobanking players in the United Kingdom (UK) in 2022, by brand share

Characteristic	Brand share
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Supplementary notes

The shown market shares refer to the value share of the top brands in the market according to the market definition. This usually includes markups and sales taxes. The shares are estimated from various data inputs: Top-down, available financial filings by companies are considered as well as general socio-economic indicators, bottom-up, own and external user surveys about brand recognition and usage are utilized, as well as web and app metrics, and shop portfolio data.

A detailed methodology can be found in Statista Market Insights.

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