In a survey conducted in March 24, only eight percent of Gen Z (ages 18-24) consumers in the United Kingdom did the majority of their food shopping via online channels. In contrast, that figure stood at 23 percent for respondents aged 65 and older. Overall, the e-commerce user penetration for food and drink in the UK witnessed a significant increase since the onset of the COVID-19 pandemic.
Share of the population purchasing food and drinks online in the United Kingdom in March 2024, by age group
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YouGov. (May 6, 2024). Share of the population purchasing food and drinks online in the United Kingdom in March 2024, by age group [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1401381/uk-food-drink-e-commerce-user-penetration/
YouGov. "Share of the population purchasing food and drinks online in the United Kingdom in March 2024, by age group." Chart. May 6, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1401381/uk-food-drink-e-commerce-user-penetration/
YouGov. (2024). Share of the population purchasing food and drinks online in the United Kingdom in March 2024, by age group. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1401381/uk-food-drink-e-commerce-user-penetration/
YouGov. "Share of The Population Purchasing Food and Drinks Online in The United Kingdom in March 2024, by Age Group." Statista, Statista Inc., 6 May 2024, https://www.statista.com/statistics/1401381/uk-food-drink-e-commerce-user-penetration/
YouGov, Share of the population purchasing food and drinks online in the United Kingdom in March 2024, by age group Statista, https://www.statista.com/statistics/1401381/uk-food-drink-e-commerce-user-penetration/ (last visited December 21, 2024)
Share of the population purchasing food and drinks online in the United Kingdom in March 2024, by age group [Graph], YouGov, May 6, 2024. [Online]. Available: https://www.statista.com/statistics/1401381/uk-food-drink-e-commerce-user-penetration/
