Viewer completion rates of CTV worldwide 2022, by ad length

Published by
Michele Majidi,
Jul 25, 2023
In 2022, 75-second-long connected TV (CTV) ads had a viewer completion rate (VCR) of 95.3 percent worldwide. This was followed by 15-second-long CTV ads, with a VCR of 94.5 percent.

Viewer completion rates (VCRs) of connected TV (CTV) worldwide in 2022, by ad length

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Release date

June 2023

Region

Worldwide

Survey time period

2022

Special properties

represents activity on Innovid platform, broader industry metrics may vary

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Statistics on " Video advertising and marketing worldwide "

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Other statistics that may interest you Video advertising and marketing worldwide

Overview

6

Usage & budgets

4

Connected TV (CTV) advertising

4

Free ad-supported streaming TV (FAST) advertising

4

Social video advertising

7

Audience and consumption

7

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Topics

Video advertising and marketing worldwideDigital advertising in the U.S.Online video in EuropeVideo streaming worldwideMobile video worldwide
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