In 2022, 75-second-long connected TV (CTV) ads had a viewer completion rate (VCR) of 95.3 percent worldwide. This was followed by 15-second-long CTV ads, with a VCR of 94.5 percent.
Viewer completion rates (VCRs) of connected TV (CTV) worldwide in 2022, by ad length
Ad length in seconds
Viewer completion rate
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Insider Intelligence. (June 13, 2023). Viewer completion rates (VCRs) of connected TV (CTV) worldwide in 2022, by ad length [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1401280/video-viewer-completion-rates-ctv-wordlwide/
Insider Intelligence. "Viewer completion rates (VCRs) of connected TV (CTV) worldwide in 2022, by ad length." Chart. June 13, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1401280/video-viewer-completion-rates-ctv-wordlwide/
Insider Intelligence. (2023). Viewer completion rates (VCRs) of connected TV (CTV) worldwide in 2022, by ad length. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1401280/video-viewer-completion-rates-ctv-wordlwide/
Insider Intelligence. "Viewer Completion Rates (Vcrs) of Connected Tv (Ctv) Worldwide in 2022, by Ad Length." Statista, Statista Inc., 13 Jun 2023, https://www.statista.com/statistics/1401280/video-viewer-completion-rates-ctv-wordlwide/
Insider Intelligence, Viewer completion rates (VCRs) of connected TV (CTV) worldwide in 2022, by ad length Statista, https://www.statista.com/statistics/1401280/video-viewer-completion-rates-ctv-wordlwide/ (last visited July 22, 2024)
Viewer completion rates (VCRs) of connected TV (CTV) worldwide in 2022, by ad length [Graph], Insider Intelligence, June 13, 2023. [Online]. Available: https://www.statista.com/statistics/1401280/video-viewer-completion-rates-ctv-wordlwide/