In 2022, the online sales of personal care products made up almost 52 percent of the total FMCG online sales value in Thailand. On the other hand, beverages regained popularity, growing over three percent compared to the online sales share from the previous year.
Share of fast-moving consumer goods (FMCG) e-commerce in Thailand in 2022, by segment
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Kantar Worldpanel. (March 28, 2023). Share of fast-moving consumer goods (FMCG) e-commerce in Thailand in 2022, by segment [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1401224/thailand-share-of-fmcg-online-sales-by-segment/
Kantar Worldpanel. "Share of fast-moving consumer goods (FMCG) e-commerce in Thailand in 2022, by segment." Chart. March 28, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1401224/thailand-share-of-fmcg-online-sales-by-segment/
Kantar Worldpanel. (2023). Share of fast-moving consumer goods (FMCG) e-commerce in Thailand in 2022, by segment. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1401224/thailand-share-of-fmcg-online-sales-by-segment/
Kantar Worldpanel. "Share of Fast-moving Consumer Goods (Fmcg) E-commerce in Thailand in 2022, by Segment." Statista, Statista Inc., 28 Mar 2023, https://www.statista.com/statistics/1401224/thailand-share-of-fmcg-online-sales-by-segment/
Kantar Worldpanel, Share of fast-moving consumer goods (FMCG) e-commerce in Thailand in 2022, by segment Statista, https://www.statista.com/statistics/1401224/thailand-share-of-fmcg-online-sales-by-segment/ (last visited December 22, 2024)
Share of fast-moving consumer goods (FMCG) e-commerce in Thailand in 2022, by segment [Graph], Kantar Worldpanel, March 28, 2023. [Online]. Available: https://www.statista.com/statistics/1401224/thailand-share-of-fmcg-online-sales-by-segment/
