According to a 2024 report, the share of female beauty shoppers on Amazon in the United States has only seen slight changes in recent years. In 2019, around 75 percent of consumers purchased beauty products on the popular online marketplace. A minor rise of two percentage points occurred in 2020, when the COVID-19 pandemic caused an upsurge in overall e-commerce activity. With three-fourths of consumers purchasing beauty items on Amazon in 2022, shopping returned to pre-pandemic levels.
Share of female consumers buying beauty products on Amazon in the United States from 2019 to 2023
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Stella Rising. (February 22, 2024). Share of female consumers buying beauty products on Amazon in the United States from 2019 to 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1401195/consumers-purchasing-beauty-amazon-us/
Stella Rising. "Share of female consumers buying beauty products on Amazon in the United States from 2019 to 2023." Chart. February 22, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1401195/consumers-purchasing-beauty-amazon-us/
Stella Rising. (2024). Share of female consumers buying beauty products on Amazon in the United States from 2019 to 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1401195/consumers-purchasing-beauty-amazon-us/
Stella Rising. "Share of Female Consumers Buying Beauty Products on Amazon in The United States from 2019 to 2023." Statista, Statista Inc., 22 Feb 2024, https://www.statista.com/statistics/1401195/consumers-purchasing-beauty-amazon-us/
Stella Rising, Share of female consumers buying beauty products on Amazon in the United States from 2019 to 2023 Statista, https://www.statista.com/statistics/1401195/consumers-purchasing-beauty-amazon-us/ (last visited December 21, 2024)
Share of female consumers buying beauty products on Amazon in the United States from 2019 to 2023 [Graph], Stella Rising, February 22, 2024. [Online]. Available: https://www.statista.com/statistics/1401195/consumers-purchasing-beauty-amazon-us/
