In a survey conducted in 2022 among loyalty program users in Australia, around two-fifths of respondents indicated that they had a preferred banking or credit card brand and a preferred supermarket brand. In comparison, only nine percent of those surveyed had a restaurant brand preference. When shopping for fashion or homeware items, half of all respondents reported considering two to three brands.
Share of consumers who have a preferred brand in Australia in 2022, by category
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Australian Loyalty Association. (November 15, 2022). Share of consumers who have a preferred brand in Australia in 2022, by category [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1401144/australia-brand-preference-behavior-by-category/
Australian Loyalty Association. "Share of consumers who have a preferred brand in Australia in 2022, by category." Chart. November 15, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1401144/australia-brand-preference-behavior-by-category/
Australian Loyalty Association. (2022). Share of consumers who have a preferred brand in Australia in 2022, by category. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1401144/australia-brand-preference-behavior-by-category/
Australian Loyalty Association. "Share of Consumers Who Have a Preferred Brand in Australia in 2022, by Category." Statista, Statista Inc., 15 Nov 2022, https://www.statista.com/statistics/1401144/australia-brand-preference-behavior-by-category/
Australian Loyalty Association, Share of consumers who have a preferred brand in Australia in 2022, by category Statista, https://www.statista.com/statistics/1401144/australia-brand-preference-behavior-by-category/ (last visited December 22, 2024)
Share of consumers who have a preferred brand in Australia in 2022, by category [Graph], Australian Loyalty Association, November 15, 2022. [Online]. Available: https://www.statista.com/statistics/1401144/australia-brand-preference-behavior-by-category/
