Data types used by marketers for transactions with media sellers in the U.S. 2023

Published by Statista Research Department, Dec 6, 2024
During a 2023 survey, 43 percent of responding U.S. marketers and agencies said they used proprietary identifiers, such as first-party data, for transactions with media sellers. Third-party cookies ranked second, named by 25 percent of respondents.

Data types used by marketers and agencies for transactions with media sellers in the United States as of April 2023

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Release date

October 2023

Region

United States

Survey time period

April 2023

Number of respondents

150 respondents

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Statistics on " Data usage in marketing and advertising in the U.S. "

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Other statistics that may interest you Data usage in marketing and advertising in the U.S.

Overview

6

Artificial intelligence (AI)

8

Third-party cookies

8

Customer data platforms (CDPs)

6

Data protection & breaches

8

Customer perception

8

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Topics

Data usage in marketing and advertisingMarketing technologyAdvertising consumption and perception in the U.S.Marketing personalization worldwideThird-party cookie deprecation
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