Share of consumers who complete beauty purchases online in the U.S. 2024, by channel

Published by Statista Research Department, Nov 9, 2024

According to a survey conducted in 2024, consumers in the United States are most likely to complete beauty purchases on Amazon. Almost one-third of respondents reported purchasing beauty products on Amazon, while around 24 percent revealed doing so on Walmart. Beauty retailers' websites or apps were also among the top online purchase destinations, with 15 percent of the survey respondents.

Online destinations where consumers are most likely to complete beauty purchases in the United States in 2024

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

August 2024

Region

United States

Survey time period

April 2024

Number of respondents

1,021 beauty shoppers

Special properties

top five purchase channels, both websites and apps

Supplementary notes

Date of release is the date of access.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Beauty and personal care e-commerce in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Beauty and personal care e-commerce in the United States

Overview

8

Leading stores

5

Leading channels

7

Online shopping

7

Users and spending habits

6

Spotlight: Gen Z shoppers

5

Further Content: You might find this interesting as well

Topics

Amazon beautyMercado LibreWalmartCosmetics market in ChinaAlibaba Group
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.