Share of consumers who complete beauty purchases online in the U.S. 2024, by channel

Published by Statista Research Department, Dec 10, 2024

According to a survey conducted in 2024, consumers in the United States are most likely to complete beauty purchases on Amazon. Almost one-third of respondents reported purchasing beauty products on Amazon, while around 24 percent revealed doing so on Walmart. Beauty retailers' websites or apps were also among the top online purchase destinations, with 15 percent of the survey respondents.

Online destinations where consumers are most likely to complete beauty purchases in the United States in 2024

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Release date

August 2024

Region

United States

Survey time period

April 2024

Number of respondents

1,021 beauty shoppers

Special properties

top five purchase channels, both websites and apps

Supplementary notes

Date of release is the date of access.

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Statistics on " Beauty and personal care e-commerce in the United States "

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Overview

8

Leading stores

5

Leading channels

7

Online shopping

7

Users and spending habits

6

Spotlight: Gen Z shoppers

5

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Topics

Amazon beautyMercado LibreWalmartCosmetics market in ChinaAlibaba Group
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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For single users
$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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