Penetration rate of dietary supplements in China 2022, by generation

Published by
Xin Ou,
Feb 23, 2024
As of October 2022, around 50 percent of baby boomers in China admitted to buying dietary supplements at least once in the past six months. Additionally, 45 and 43 percent of Gen Ys and Gen Xs recently purchased nutritional supplements.

Share of consumers who bought dietary supplements in past six months in China as of October 2022, by generation

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Release date

May 2023

Region

China

Survey time period

October 2022

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