A survey conducted in February 2023 explored how likely consumers in the United States are to begin their beauty product search on Amazon. According to the survey, older generations displayed a greater inclination to start their search on Amazon than younger age groups. For example, around 35 percent of Gen Z consumers started their search on Amazon, while roughly 44 percent of Baby Boomers did the same.
Share of consumers who begin their beauty product search on Amazon in the United States in 2023, by generation
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Tinuiti. (July 20, 2023). Share of consumers who begin their beauty product search on Amazon in the United States in 2023, by generation [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1400969/amazon-beauty-product-search-us-generation/
Tinuiti. "Share of consumers who begin their beauty product search on Amazon in the United States in 2023, by generation." Chart. July 20, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1400969/amazon-beauty-product-search-us-generation/
Tinuiti. (2023). Share of consumers who begin their beauty product search on Amazon in the United States in 2023, by generation. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1400969/amazon-beauty-product-search-us-generation/
Tinuiti. "Share of Consumers Who Begin Their Beauty Product Search on Amazon in The United States in 2023, by Generation." Statista, Statista Inc., 20 Jul 2023, https://www.statista.com/statistics/1400969/amazon-beauty-product-search-us-generation/
Tinuiti, Share of consumers who begin their beauty product search on Amazon in the United States in 2023, by generation Statista, https://www.statista.com/statistics/1400969/amazon-beauty-product-search-us-generation/ (last visited October 31, 2024)
Share of consumers who begin their beauty product search on Amazon in the United States in 2023, by generation [Graph], Tinuiti, July 20, 2023. [Online]. Available: https://www.statista.com/statistics/1400969/amazon-beauty-product-search-us-generation/
