Annual growth of the OOH advertising in the FMCG industry in Egypt 2021-2023
In the first half of 2023, the out-of-home (OOH) advertising in the fast-moving consumer goods (FMCG) industry in Egypt saw a significant growth of 23 percent. Since 2021, the OOH advertising for FMCG's has fluctuated significantly due to the factors affecting the Egyptian economy. For instance, in 2021, the growth increased after the coronavirus (COVID-19) pandemic in 2020, while the decline in 2022 was due to inflation and the drop in value of the Egyptian pound.
