A 2022 conducted survey among Australian consumers on loyalty programs revealed that around 75 percent of respondents were familiar with loyalty program offerings in the transportation app category. In comparison, 70 percent of those surveyed were unfamiliar with loyalty program offerings in the airline loyalty program category.
Share of consumers who are aware of loyalty program offerings in Australia as of June 2022, by category
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McKinsey & Company. (February 2, 2023). Share of consumers who are aware of loyalty program offerings in Australia as of June 2022, by category [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1400854/australia-loyalty-program-awareness-by-category/
McKinsey & Company. "Share of consumers who are aware of loyalty program offerings in Australia as of June 2022, by category." Chart. February 2, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1400854/australia-loyalty-program-awareness-by-category/
McKinsey & Company. (2023). Share of consumers who are aware of loyalty program offerings in Australia as of June 2022, by category. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1400854/australia-loyalty-program-awareness-by-category/
McKinsey & Company. "Share of Consumers Who Are Aware of Loyalty Program Offerings in Australia as of June 2022, by Category." Statista, Statista Inc., 2 Feb 2023, https://www.statista.com/statistics/1400854/australia-loyalty-program-awareness-by-category/
McKinsey & Company, Share of consumers who are aware of loyalty program offerings in Australia as of June 2022, by category Statista, https://www.statista.com/statistics/1400854/australia-loyalty-program-awareness-by-category/ (last visited December 23, 2024)
Share of consumers who are aware of loyalty program offerings in Australia as of June 2022, by category [Graph], McKinsey & Company, February 2, 2023. [Online]. Available: https://www.statista.com/statistics/1400854/australia-loyalty-program-awareness-by-category/
