In June 2023, the effective cost-per-mille (eCPM) for in-app rewarded ads for iOS in the United Kingdom (UK) stood at 10.35 U.S. dollars, while the same value for Android apps was 6.8 dollars. Meanwhile, the eCPM for in-app interstitial ads for iOS was 9.62 dollars, and the respective figure for Android stood at 6.18 dollars.
In-app advertising effective cost-per-mille (eCPM) in the United Kingdom in June 2023, by ad type & OS
(in U.S. dollars)
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Appodeal. (July 4, 2023). In-app advertising effective cost-per-mille (eCPM) in the United Kingdom in June 2023, by ad type & OS (in U.S. dollars) [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1400845/ecpm-ad-type-ios-android-united-kingdom/
Appodeal. "In-app advertising effective cost-per-mille (eCPM) in the United Kingdom in June 2023, by ad type & OS (in U.S. dollars)." Chart. July 4, 2023. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1400845/ecpm-ad-type-ios-android-united-kingdom/
Appodeal. (2023). In-app advertising effective cost-per-mille (eCPM) in the United Kingdom in June 2023, by ad type & OS (in U.S. dollars). Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1400845/ecpm-ad-type-ios-android-united-kingdom/
Appodeal. "In-app Advertising Effective Cost-per-mille (Ecpm) in The United Kingdom in June 2023, by Ad Type & Os (in U.S. Dollars)." Statista, Statista Inc., 4 Jul 2023, https://www.statista.com/statistics/1400845/ecpm-ad-type-ios-android-united-kingdom/
Appodeal, In-app advertising effective cost-per-mille (eCPM) in the United Kingdom in June 2023, by ad type & OS (in U.S. dollars) Statista, https://www.statista.com/statistics/1400845/ecpm-ad-type-ios-android-united-kingdom/ (last visited January 06, 2025)
In-app advertising effective cost-per-mille (eCPM) in the United Kingdom in June 2023, by ad type & OS (in U.S. dollars) [Graph], Appodeal, July 4, 2023. [Online]. Available: https://www.statista.com/statistics/1400845/ecpm-ad-type-ios-android-united-kingdom/
