In-app advertising eCPM in Brazil 2024, by ad type and operational system

Published by
J. G. Navarro
,
Jul 4, 2024
In March 2024, the effective cost-per-mille (eCPM) for in-app rewarded ads for iOS in Brazil reached 6.02 U.S. dollars, while the same value for Android apps stood at 1.92 dollars. Meanwhile, the eCPM for in-app interstitial ads for iOS amounted to 4.27 dollars; the respective figure for Android stood at 2.15 dollars.

In-app advertising effective cost-per-mille (eCPM) in Brazil in March 2024, by ad type and operational system (in U.S. dollars)

Ad typeiOSAndroid
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Release date

April 2024

Region

Brazil

Survey time period

March 2024

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