Between 2023 and 2024, it is forecast that Amazon's share of total e-commerce sales in the United States will increase across all five featured product categories. Health and personal care will see the greatest growth, rising from 33.2 percent to 34.7 percent. The other categories include electronics, office items, clothing and home furnishings. With a market share projected to hit almost 50 percent in 2024, Amazon dominates the electronics online retail space in the United States.
Amazon's share of total retail e-commerce sales in the United States in 2023 and 2024, by product category
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Amazon's share of total retail e-commerce sales in the United States in 2023 and 2024, by product category
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
These figures represent the gross value of Amazon.com products or services. Includes desktop and mobile sales, all methods of payment or fulfillment, and direct and marketplace sales. Not including travel and event tickets, Amazon Web Services sales, Amazon Business sales, advertising services, and credit card agreements.
Learn more about how Statista can support your business.
Insider Intelligence. (February 1, 2023). Amazon's share of total retail e-commerce sales in the United States in 2023 and 2024, by product category [Graph]. In Statista. Retrieved April 09, 2025, from https://www.statista.com/statistics/1400772/amazon-share-us-e-commerce-category/
Insider Intelligence. "Amazon's share of total retail e-commerce sales in the United States in 2023 and 2024, by product category." Chart. February 1, 2023. Statista. Accessed April 09, 2025. https://www.statista.com/statistics/1400772/amazon-share-us-e-commerce-category/
Insider Intelligence. (2023). Amazon's share of total retail e-commerce sales in the United States in 2023 and 2024, by product category. Statista. Statista Inc.. Accessed: April 09, 2025. https://www.statista.com/statistics/1400772/amazon-share-us-e-commerce-category/
Insider Intelligence. "Amazon's Share of Total Retail E-commerce Sales in The United States in 2023 and 2024, by Product Category." Statista, Statista Inc., 1 Feb 2023, https://www.statista.com/statistics/1400772/amazon-share-us-e-commerce-category/
Insider Intelligence, Amazon's share of total retail e-commerce sales in the United States in 2023 and 2024, by product category Statista, https://www.statista.com/statistics/1400772/amazon-share-us-e-commerce-category/ (last visited April 09, 2025)
Amazon's share of total retail e-commerce sales in the United States in 2023 and 2024, by product category [Graph], Insider Intelligence, February 1, 2023. [Online]. Available: https://www.statista.com/statistics/1400772/amazon-share-us-e-commerce-category/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
