In the U.S., Gen Z and millennials were most likely to subscription cycle in 2022, with around three in four respondents in these generations planning to sign up for a subscription-based video streaming service to watch only one program within the next six months. Meanwhile, the share of baby boomers who plan to subscription cycle amounted to 41 percent.
Share of adults who plan to subscription cycle in the next 6 months in the United States as of September 2022, by generation
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Samba TV. (February 13, 2023). Share of adults who plan to subscription cycle in the next 6 months in the United States as of September 2022, by generation [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1400744/share-subscription-cyclers-by-generation/
Samba TV. "Share of adults who plan to subscription cycle in the next 6 months in the United States as of September 2022, by generation." Chart. February 13, 2023. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1400744/share-subscription-cyclers-by-generation/
Samba TV. (2023). Share of adults who plan to subscription cycle in the next 6 months in the United States as of September 2022, by generation. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1400744/share-subscription-cyclers-by-generation/
Samba TV. "Share of Adults Who Plan to Subscription Cycle in The next 6 Months in The United States as of September 2022, by Generation." Statista, Statista Inc., 13 Feb 2023, https://www.statista.com/statistics/1400744/share-subscription-cyclers-by-generation/
Samba TV, Share of adults who plan to subscription cycle in the next 6 months in the United States as of September 2022, by generation Statista, https://www.statista.com/statistics/1400744/share-subscription-cyclers-by-generation/ (last visited January 09, 2025)
Share of adults who plan to subscription cycle in the next 6 months in the United States as of September 2022, by generation [Graph], Samba TV, February 13, 2023. [Online]. Available: https://www.statista.com/statistics/1400744/share-subscription-cyclers-by-generation/
