Change in time spent on SMS messages among Vietnamese consumers 2023

Published by
Minh-Ngoc Nguyen,
Nov 9, 2024
According to a survey conducted in March 2023, the majority of Vietnamese consumers said that the time they spent on SMS messages had either greatly or somewhat increased, as stated by around 60 percent of respondents. Meanwhile, around two percent of the surveyed consumers responded they had extremely reduced their SMS texting time.

Change in time spent on SMS messages during COVID-19 among consumers in Vietnam as of March 2023

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Release date

March 2023

Region

Vietnam

Survey time period

March 2023

Number of respondents

6,479 respondents across 12 key markets including Vietnam

Age group

16 years and older

Method of interview

Panel survey

Supplementary notes

Original question: "Has the time you have spent sending SMS messages increased or decreased?"

The survey is conducted among 6,479 respondents across 12 key markets within the U.S. and Asia Pacific including Vietnam.

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