India top iOS keywords 2023

Between January 2022 and the end of June 2023, the keyword "instagram" was the most searched in the Apple App Store among mobile iOS users in India. Social media apps occupied the first positions of the most search queries on the Apple App Store, with messaging app WhatsApp being indexed at 95 points during the examined period. The keyword "bgmi" followed, indicating that users expressed an interest in downloading the Indian version of popular Chinese-developed mobile gaming app PUBG.

Most popular search queries on the Apple App Store for mobile users in India from January 2022 to June 2023 (index volume)

Characteristic	Max search volume
instagram	100
whatsapp	95
bgmi	92
snapchat	91
facebook	89
free fire	88
youtube	88
telegram	86
pubg	85
google pay	84
paytm	84
vpn	84
amazon	83
mx player	83
netflix	83
phone pay	83
whatsapp business	82
google	81
hotstar	81
zomato	81
book my show	80
flipkart	80
swiggy	80
tata neu	80
tinder	80
chrome	79
myntra	79
spotify	79
zoom	79
amazon prime video	78

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Release date

July 2023

More information

Region

India

Survey time period

January 1, 2022 to June 30, 2023

Special properties

part of a larger set of 500 keywords with the biggest volume ever recorded, data covering searches on the Apple App Store

Supplementary notes

According to the source 'Volume' or 'Search Popularity' are defined as "The volume is an integer ranging from 5 to 100 with a median around 27. It is an ”in-house” metric developed by Apple. It can be relatively well transcribed into a ”number of search” using an exponential (which depends on the country). A volume of 5 represents a random word which was never typed in a store keyword search recently. A volume of 100 represents the most popular word of the moment."

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