UK leading keywords searched on the Apple App Store 2022-2023

Published by Laura Ceci, Sep 10, 2024
Between January 2022 and the end of June 2023, the keywords "instagram" and "snapchat" were the most searched in the Apple App Store among mobile iOS users in the United Kingdom. Social media apps occupied the first position of the most search queries on the Apple App Store. Facebook was one of the most searched keywords in the examined period, with mobile puzzle gaming app keyword "worlde" ranked third, as both queries reported an index value of 96 in the examined period.

Most popular search queries on the Apple App Store for mobile users in the United Kingdom (UK) from January 2022 to June 2023 (index volume)

CharacteristicMax search volume
instagram 100
snapchat 100
facebook 96
wordle 96
tiktok 94
vpn 94
whatsapp 92
youtube 91
roblox 90
tinder 90
love island 89
twitter 89
messenger 88
Showing entries 1 to 13 (30 entries in total)
Created with Highcharts 7.2.2Max search volume1001001001009696969694949494929291919090909089898989888888888888888887878787878787878787868686868585858585858585848484848484instagramsnapchatfacebookwordletiktokvpnwhatsappyoutuberobloxtinderlove islandtwittermessengernew profile picredditvpn free unlimitedgrindrnetflixnhsspotifysubway surfersdiscorddream by womboamong usfree vpnitv hubwordle freedreamscanner appuber
05101520253035404550556065707580859095100105110

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Source

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Release date

July 2023

Region

United Kingdom

Survey time period

January 1, 2022 to June 30, 2023

Special properties

part of a larger set of 500 keywords with the biggest volume ever recorded, data covering searches on the Apple App Store

Supplementary notes

According to the source 'Volume' or 'Search Popularity' are defined as "The volume is an integer ranging from 5 to 100 with a median around 27. It is an ”in-house” metric developed by Apple. It can be relatively well transcribed into a ”number of search” using an exponential (which depends on the country). A volume of 5 represents a random word which was never typed in a store keyword search recently. A volume of 100 represents the most popular word of the moment."

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