In 10 of the 15 European countries surveyed in November 2022, a car's quality or services was the leading criterion when selecting a new vehicle. In contrast, in Poland, Slovakia, Hungary, and Czechia, the price of the car was the main factor influencing consumer purchase.
Self-reported leading selection criteria for car purchase in Europe as of November 2022, by selected countries
Characteristic
Your top selection criterion is quality or services
Your top selection criterion is price
Your top selection criterion is the brand or retailer
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Self-reported leading selection criteria for car purchase in Europe as of November 2022, by selected countries
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Original survey question: "What is your attitude to each of the following products and services? (Cars)"
The sample size was of 800 participants in each countries except for France, which had 3,000 participants. The quota method was used for sampling, so the sample is representative (gender, age, region of residence, socio-professional category/income).
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Observatoire Cetelem. (February 16, 2023). Self-reported leading selection criteria for car purchase in Europe as of November 2022, by selected countries [Graph]. In Statista. Retrieved March 13, 2025, from https://www.statista.com/statistics/1400607/europe-top-selection-criteria-for-car-purchase-by-country/
Observatoire Cetelem. "Self-reported leading selection criteria for car purchase in Europe as of November 2022, by selected countries." Chart. February 16, 2023. Statista. Accessed March 13, 2025. https://www.statista.com/statistics/1400607/europe-top-selection-criteria-for-car-purchase-by-country/
Observatoire Cetelem. (2023). Self-reported leading selection criteria for car purchase in Europe as of November 2022, by selected countries. Statista. Statista Inc.. Accessed: March 13, 2025. https://www.statista.com/statistics/1400607/europe-top-selection-criteria-for-car-purchase-by-country/
Observatoire Cetelem. "Self-reported Leading Selection Criteria for Car Purchase in Europe as of November 2022, by Selected Countries." Statista, Statista Inc., 16 Feb 2023, https://www.statista.com/statistics/1400607/europe-top-selection-criteria-for-car-purchase-by-country/
Observatoire Cetelem, Self-reported leading selection criteria for car purchase in Europe as of November 2022, by selected countries Statista, https://www.statista.com/statistics/1400607/europe-top-selection-criteria-for-car-purchase-by-country/ (last visited March 13, 2025)
Self-reported leading selection criteria for car purchase in Europe as of November 2022, by selected countries [Graph], Observatoire Cetelem, February 16, 2023. [Online]. Available: https://www.statista.com/statistics/1400607/europe-top-selection-criteria-for-car-purchase-by-country/
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