During an April 2023 survey among chief marketing officers (CMOs) in North America, Europe, and Asia, 92 percent of respondents said they thought the development of generative artificial intelligence (AI) in marketing would make some tasks less dangerous. The same number of respondents stated that the development of generative AI would increase their innovation ability.
Leading workplace effects of generative artificial intelligence (AI) expected by chief marketing officers (CMOs) in North America, Europe, and Asia as of April 2023
The source does not specify the survey type.
Survey conducted in eight countries in North America, Europe, and Asia.
Due to rounding, not all bar segments add up to 100 percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
BCG. (June 15, 2023). Leading workplace effects of generative artificial intelligence (AI) expected by chief marketing officers (CMOs) in North America, Europe, and Asia as of April 2023 [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1400603/expected-effects-generative-ai-marketing/
BCG. "Leading workplace effects of generative artificial intelligence (AI) expected by chief marketing officers (CMOs) in North America, Europe, and Asia as of April 2023." Chart. June 15, 2023. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1400603/expected-effects-generative-ai-marketing/
BCG. (2023). Leading workplace effects of generative artificial intelligence (AI) expected by chief marketing officers (CMOs) in North America, Europe, and Asia as of April 2023. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1400603/expected-effects-generative-ai-marketing/
BCG. "Leading Workplace Effects of Generative Artificial Intelligence (Ai) Expected by Chief Marketing Officers (Cmos) in North America, Europe, and Asia as of April 2023." Statista, Statista Inc., 15 Jun 2023, https://www.statista.com/statistics/1400603/expected-effects-generative-ai-marketing/
BCG, Leading workplace effects of generative artificial intelligence (AI) expected by chief marketing officers (CMOs) in North America, Europe, and Asia as of April 2023 Statista, https://www.statista.com/statistics/1400603/expected-effects-generative-ai-marketing/ (last visited December 31, 2024)
Leading workplace effects of generative artificial intelligence (AI) expected by chief marketing officers (CMOs) in North America, Europe, and Asia as of April 2023 [Graph], BCG, June 15, 2023. [Online]. Available: https://www.statista.com/statistics/1400603/expected-effects-generative-ai-marketing/
