During an April 2023 survey among chief marketing officers (CMOs) in North America, Europe, and Asia, 92 percent of respondents said they thought the development of generative artificial intelligence (AI) in marketing would make some tasks less dangerous. The same number of respondents stated that the development of generative AI would increase their innovation ability.
Leading workplace effects of generative artificial intelligence (AI) expected by chief marketing officers (CMOs) in North America, Europe, and Asia as of April 2023
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Leading workplace effects of generative artificial intelligence (AI) expected by chief marketing officers (CMOs) in North America, Europe, and Asia as of April 2023
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The source does not specify the survey type.
Survey conducted in eight countries in North America, Europe, and Asia.
Due to rounding, not all bar segments add up to 100 percent.
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BCG. (June 15, 2023). Leading workplace effects of generative artificial intelligence (AI) expected by chief marketing officers (CMOs) in North America, Europe, and Asia as of April 2023 [Graph]. In Statista. Retrieved May 15, 2025, from https://www.statista.com/statistics/1400603/expected-effects-generative-ai-marketing/
BCG. "Leading workplace effects of generative artificial intelligence (AI) expected by chief marketing officers (CMOs) in North America, Europe, and Asia as of April 2023." Chart. June 15, 2023. Statista. Accessed May 15, 2025. https://www.statista.com/statistics/1400603/expected-effects-generative-ai-marketing/
BCG. (2023). Leading workplace effects of generative artificial intelligence (AI) expected by chief marketing officers (CMOs) in North America, Europe, and Asia as of April 2023. Statista. Statista Inc.. Accessed: May 15, 2025. https://www.statista.com/statistics/1400603/expected-effects-generative-ai-marketing/
BCG. "Leading Workplace Effects of Generative Artificial Intelligence (Ai) Expected by Chief Marketing Officers (Cmos) in North America, Europe, and Asia as of April 2023." Statista, Statista Inc., 15 Jun 2023, https://www.statista.com/statistics/1400603/expected-effects-generative-ai-marketing/
BCG, Leading workplace effects of generative artificial intelligence (AI) expected by chief marketing officers (CMOs) in North America, Europe, and Asia as of April 2023 Statista, https://www.statista.com/statistics/1400603/expected-effects-generative-ai-marketing/ (last visited May 15, 2025)
Leading workplace effects of generative artificial intelligence (AI) expected by chief marketing officers (CMOs) in North America, Europe, and Asia as of April 2023 [Graph], BCG, June 15, 2023. [Online]. Available: https://www.statista.com/statistics/1400603/expected-effects-generative-ai-marketing/
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