During an April 2024 survey among WhatsApp users in Brazil, approximately 67 percent of respondents considered the mobile messaging app a great channel for communicating with brands. Around 59 percent reported disliking it when companies use automatic replies and almost half stated they did not mind receiving advertisements on WhatsApp as long as they have provided the number to the advertiser. According to the same study, when Brazilian WhatsApp users received messages from unknown brands, most of them read them and replied if they were interested.
WhatsApp users' attitudes toward brand communications through the app in Brazil as of April 2024
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Opinion Box. (July 17, 2024). WhatsApp users' attitudes toward brand communications through the app in Brazil as of April 2024 [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1400587/whatsapp-users-attitudes-brand-communications-brazil/
Opinion Box. "WhatsApp users' attitudes toward brand communications through the app in Brazil as of April 2024." Chart. July 17, 2024. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1400587/whatsapp-users-attitudes-brand-communications-brazil/
Opinion Box. (2024). WhatsApp users' attitudes toward brand communications through the app in Brazil as of April 2024. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1400587/whatsapp-users-attitudes-brand-communications-brazil/
Opinion Box. "Whatsapp Users' Attitudes toward Brand Communications through The App in Brazil as of April 2024." Statista, Statista Inc., 17 Jul 2024, https://www.statista.com/statistics/1400587/whatsapp-users-attitudes-brand-communications-brazil/
Opinion Box, WhatsApp users' attitudes toward brand communications through the app in Brazil as of April 2024 Statista, https://www.statista.com/statistics/1400587/whatsapp-users-attitudes-brand-communications-brazil/ (last visited December 31, 2024)
WhatsApp users' attitudes toward brand communications through the app in Brazil as of April 2024 [Graph], Opinion Box, July 17, 2024. [Online]. Available: https://www.statista.com/statistics/1400587/whatsapp-users-attitudes-brand-communications-brazil/
