WhatsApp users' attitudes toward brand communications through the app in Brazil 2024

Published by
J. G. Navarro,
Nov 9, 2024

During an April 2024 survey among WhatsApp users in Brazil, approximately 67 percent of respondents considered the mobile messaging app a great channel for communicating with brands. Around 59 percent reported disliking it when companies use automatic replies and almost half stated they did not mind receiving advertisements on WhatsApp as long as they have provided the number to the advertiser. According to the same study, when Brazilian WhatsApp users received messages from unknown brands, most of them read them and replied if they were interested.

WhatsApp users' attitudes toward brand communications through the app in Brazil as of April 2024

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Release date

July 2024

Region

Brazil

Survey time period

April 2024

Number of respondents

1,100 respondents

Age group

18 years and older

Special properties

among WhatsApp users

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

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