As of April 2024, approximately 37 percent of WhatsApp users surveyed in Brazil agreed with receiving advertisements through the app as long as it was not very often. Almost one year earlier, in May 2023, the share surpassed 50 percent. Meanwhile, the percentage of WhatsApp users disagreeing with the idea of receiving ads through the app went from 25 percent in 2023 to 36 percent in 2024. According to the same study, over 80 percent of Brazilian WhatsApp users received sales offers from companies they had never contacted through the app.
Percentage of WhatsApp users who did not mind receiving advertisements through the app as long as it was not very often in Brazil in 2023 and 2024
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Opinion Box. (July 17, 2024). Percentage of WhatsApp users who did not mind receiving advertisements through the app as long as it was not very often in Brazil in 2023 and 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1400579/whatsapp-users-ok-ads-not-too-often-brazil/
Opinion Box. "Percentage of WhatsApp users who did not mind receiving advertisements through the app as long as it was not very often in Brazil in 2023 and 2024." Chart. July 17, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1400579/whatsapp-users-ok-ads-not-too-often-brazil/
Opinion Box. (2024). Percentage of WhatsApp users who did not mind receiving advertisements through the app as long as it was not very often in Brazil in 2023 and 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1400579/whatsapp-users-ok-ads-not-too-often-brazil/
Opinion Box. "Percentage of Whatsapp Users Who Did Not Mind Receiving Advertisements through The App as Long as It Was Not Very Often in Brazil in 2023 and 2024." Statista, Statista Inc., 17 Jul 2024, https://www.statista.com/statistics/1400579/whatsapp-users-ok-ads-not-too-often-brazil/
Opinion Box, Percentage of WhatsApp users who did not mind receiving advertisements through the app as long as it was not very often in Brazil in 2023 and 2024 Statista, https://www.statista.com/statistics/1400579/whatsapp-users-ok-ads-not-too-often-brazil/ (last visited December 22, 2024)
Percentage of WhatsApp users who did not mind receiving advertisements through the app as long as it was not very often in Brazil in 2023 and 2024 [Graph], Opinion Box, July 17, 2024. [Online]. Available: https://www.statista.com/statistics/1400579/whatsapp-users-ok-ads-not-too-often-brazil/
