During a May 2023 survey in Brazil among WhatsApp users who bought products through the mobile app, over two-thirds (or 67 percent) of respondents reported having done it more than 12 months before the survey period. The remaining 36 percent said they hired a service through WhatsApp throughout the 12 months preceding data collection. As of the third quarter of 2022 showed that over 93 percent of internet users in Brazil used WhatsApp every month.
Distribution of WhatsApp users buying products through the app in Brazil as of May 2023, by purchase period
Characteristic
Share of respondents
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Opinion Box. (May 23, 2023). Distribution of WhatsApp users buying products through the app in Brazil as of May 2023, by purchase period [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1400578/whatsapp-users-bought-product-purchase-period-brazil/
Opinion Box. "Distribution of WhatsApp users buying products through the app in Brazil as of May 2023, by purchase period." Chart. May 23, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1400578/whatsapp-users-bought-product-purchase-period-brazil/
Opinion Box. (2023). Distribution of WhatsApp users buying products through the app in Brazil as of May 2023, by purchase period. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1400578/whatsapp-users-bought-product-purchase-period-brazil/
Opinion Box. "Distribution of Whatsapp Users Buying Products through The App in Brazil as of May 2023, by Purchase Period." Statista, Statista Inc., 23 May 2023, https://www.statista.com/statistics/1400578/whatsapp-users-bought-product-purchase-period-brazil/
Opinion Box, Distribution of WhatsApp users buying products through the app in Brazil as of May 2023, by purchase period Statista, https://www.statista.com/statistics/1400578/whatsapp-users-bought-product-purchase-period-brazil/ (last visited August 24, 2024)
Distribution of WhatsApp users buying products through the app in Brazil as of May 2023, by purchase period [Graph], Opinion Box, May 23, 2023. [Online]. Available: https://www.statista.com/statistics/1400578/whatsapp-users-bought-product-purchase-period-brazil/