Distribution of WhatsApp users buying products in Brazil 2024, by purchase period

Published by
J. G. Navarro,
Aug 27, 2024

During an April 2024 survey among WhatsApp users who bought products through the mobile app in Brazil, nearly three-quarters (or 74 percent) of respondents reported having done it more than 12 months before the survey period. The remaining 26 percent said they hired a service through WhatsApp during the 12 months preceding data collection. According to the same study, when Brazilian WhatsApp users received messages from unknown brands, most of them read them and replied if they were interested.

Distribution of WhatsApp users buying products through the app in Brazil as of April 2024, by purchase period

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Release date

July 2024

Region

Brazil

Survey time period

April 2024

Number of respondents

1,100 respondents

Age group

18 years and older

Special properties

only among respondents who reported having bought a product through WhatsApp

Method of interview

Online survey

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Topics

WhatsApp in BrazilSocial media usage in BrazilWhatsAppInternet usage in BrazilE-commerce in Brazil
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