WhatsApp users hiring services in Brazil 2024, by purchase period

Published by
J. G. Navarro,
Nov 9, 2024

During an April 2024 survey among WhatsApp users in Brazil who hired services through the mobile app, 70 percent of respondents reported having done it more than 12 months before the survey period. The remaining 30 percent said they hired a service through WhatsApp during the 12 months preceding data collection. As of the third quarter of 2023, over 93 percent of internet users in Brazil used WhatsApp at least monthly.

Distribution of WhatsApp users hiring services through the app in Brazil as of April 2024, by purchase period

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Release date

July 2024

Region

Brazil

Survey time period

April 2024

Number of respondents

1,100 respondents

Age group

18 years and older

Special properties

only among respondents who reported having hired a service through WhatsApp

Method of interview

Online survey

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Topics

WhatsApp marketing in BrazilWhatsApp in BrazilAdvertising in BrazilInfluencer marketing in BrazilDigital advertising in Brazil
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